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Jansport
Student Work
Student Work
Nobody really knows what people carry in their fanny packs, a secret known only to those confident enough to wear one. So, we decided to own the quirky, weird, and ironically cool status of the fanny pack, by keeping everyone guessing what will come out next.
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Watch Now
Watch Now
Social: There are so many possibilities with a fanny pack. What better way to prove that than with amazing GIFs on social.
Twitter: WA lot fo famous people are known for wearing fanny packs. So, we asked twitter what they thought these cultural icons kept in their fanny pack.
OOH: Every month something different comes out of the fanny pack billboard.
Copywriter: Brigham Kmetzsch
Art Director: Hannah Campbell
Content Creator: Dave Peirce
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